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TESTIMONIALS

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“By singing Laerte’s praises, I run a serious risk of sounding pretentious. Professionally speaking, Laerte invented me. He gave me my first job in advertising, without a probationary period. At the time, my portfolio was made up of VHS tapes, poems and some birthday cards I’d made for family members. But he paid no attention to the immature work. Laerte looked at me and decided to give me a chance. He has a sixth sense. In fact, that’s one of his greatest talents. He has a knack for identifying talented people (I said I might sound pretentious). His professional career is proof of that. And to finish off, I’d like to say that my former boss was always a great advisor. It was in his office that our raw ideas gained sophistication. Where projects came to life”.

Vitor Knijinik
Vice-president of VML

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The gleaming eyes of the Laerte I met always assured me I was on the right track. Like a roll of drums from the South, encouraging me to forge ahead with an idea or directing me along another surprising path. I’ve known Laerte Martins for a few decades. And it’s a privilege. His new movement, with such consistent and conscious plans for the future, makes me absolutely certain that the drums will continue to roll beneath those well-known gleaming eyes…”

Joao Daniel Tikhomiroff
Film-maker and CEO of Mixer/strong>

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“More than anything else, Laerte Martins is a genius. And above all, my friend. I spent a short period of time at his agency, Martins & Andrade, and since then our paths have continued in parallel. Born with the full moon in Gemini and the sun in Sagittarius, any dialogue with Laerte – be it personal or professional – is always inspiring and stimulating.”

Antonio Carlos Bola Harres
Astrologist and journalist

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“Laerte seems to have a hunger for listening and observing. But he doesn’t do anything in a hurry. When fast food looked set to take over the world, Laerte was already an enthusiastic advocate of slow food. His eyes are always moving, searching out the details. Those that aren’t obvious at first glance. He doesn’t speak on impulse. In fact, my contact with him has taught me that he likes to savor every word of a conversation and only then express his thoughts. Laerte is a demanding gourmet: He loves lending his ears to fine words of sophisticated thoughts and innovative ideas. Disciplined, and measuring his words, he slowly lays out his ideas. Laerte is a gourmet with an intense hunger for life.”

Carlos Ximenes
Member of the Board for Banco Itaú’s Microinvest

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“Laerte was one of the great advocates of creation in the sector. In fact, He was our first client. He’s also a strong believer in research and we worked on plenty of projects together. Always with great success. As well as a client, he’s also a great friend.”

Nadia Freire
Partner at Segmento Pesquisas

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“We enjoy a long-standing professional relationship with Laerte. For the celebrations of Pactum’s 25th year in 2004, our work with him intensified and, since then, we’ve maintained a close professional relationship with regular meetings, as well as using his consultancy services for projects involving marketing, relationships and communication with our target audience. As a result of his vast experience and vision, Laerte has helped us immensely and contributed to the success of these projects, with his supreme competence ensuring a successful partnership.”

Dr.Francisco Sales Velho Boeira
President of Pactum Consultoria Empresarial

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“Laerte brought vast experience to our strategic discussions. His contribution was essential to transforming a vision into a program that generates significant social impact for more than 5,000 people.”

Eduardo Carlos ferreira
Superintendent of Microinvest Itaú and Itaú Viver Mais

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“He has worked with us for many years as a partner and marketing consultant and provided support in communicating our vision that the Law is strategic for Brazilian companies. I recall very clearly the praise of my father and our founding president about Laerte’s advice and suggestions that were always spot on, and the constant invitations for him to participate in our strategic or operational planning meetings. He has also been an immeasurable help to me in building the foundations for the future of our organization. Laerte also played a decisive role in coming up with the name for our newsletter aimed at clients and prospects, DATAPACTUM, an efficient communication vehicle that is highly regarded among its readers.”

Vinicius Ochoa Piazzeta
Vice-president of Institutional Relations at Pactum Consultoria Empresarial

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“More than just a professional, he’s a great friend. More than just a friend, he’s an exceptional professional. Laerte is one of those people who you can say, from the bottom of your heart, is truly a pleasure to know. I’ve seldom seen someone apply their vast professional experience so well to practical everyday situations and different corporate realities. His joy for living and fascination for organized work are contagious and profoundly inspiring instruments in our companies. Laerte, knowing you is, above all, a great privilege.”

Rubens P. Gandolfi
President of Laboratório Cristhal and Pro-Cosmética

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“Laerte is a professional example to be followed, for his outstanding ability to model the communication of his clients to market trends. A born strategist, he’s extremely practical and objective in his proposals, always concerned about the final result of every initiative. He’s been a great friend and teacher in the exercise of patience, which is fundamental in this age of “digital conversion” that the communication market is experiencing.”

Marcos “Rasta” Schestak
CEO of base web development

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“Laerte Martins is one of those rare professionals that has succeeded in creating a great brand legacy and has made his mark on the gaucho market. Not only because he created two major advertising agencies that were vital to the history of the gaucho advertising industry, but because he was also one of the precursors of gaucho advertising that made history all over Brazil. I have the greatest respect for the professional career that Laerte Martins has built, and great pride in calling him my friend.”

Arthur Bender
CEO – Key Jump